The Experiments

I love to design and build: from sprawling painted landscapes to vases made from broken lightbulbs to a logo for a coding company. I enjoy the experimentation that goes into creating: research, questioning, designing and building.


EXPERIMENT ONE: CREATE AN EXPERIMENTAL SHORT FILM REFLECTING ON THE IMPORTANCE OF SILENCE 

My friends, Sachee Malhorta and Cole Hammock, and I started with a question: "In a world overflowing with constant noise, what would it be like to stare at someone for a minute in complete silence?" 


EXPERIMENT TWO: DESIGN A CHILDREN'S FESTIVAL INSTEAD OF A FOCUS GROUP

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My boss approached me with a challenge: design a festival that celebrates art and science while testing our new educational materials (that I had worked with artists, teachers and writers to create). 

The schedule of events ranged from rock n' rap (featured picture) and splashing sounds to dinosaur doodles and plants on parade. We learned what worked and what didn't while creating a fun experience for our community in Berlin, Germany. See more of the festival here.


EXPERIMENT THREE: USE DESIGN TO TELL A STORY 

I learned how to bring traditional mediums of art into a digital world.

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EXPERIMENT FOUR: SEE OPPORTUNITY IN THE TRASH

The dress above, record bowl and bulb vase below were all pieces made from objects I found around my house. This was an effort to identify an opportunity for pieces I would have otherwise thrown in the trash.


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EXPERIMENT FIVE: BUILD A TABLE 

My Grandpa was a man of few words. He had always shown his family how much he loved them by his actions. His last year, he suffered from dementia. This table was something we were able to build together, even when he could not remember what to talk about.


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EXPERIMENT SIX: BRIEF MYSELF 

In the past, when I have been asked to design logos, wedding invitations and branding elements I have stumbled into a unique opportunity to "brief" myself. I discovered how I easily tried to justify using my own design aesthetic instead of focusing on my client and their needs. This has helped me as a strategist to better understand my creative teams and their needs to have a clearly defined audience while they are producing work.